News / Events

February 21–April 5, 2024
10 Corso Como, Milan
10corsocomo.com

Specially conceived for the reimagined spaces of the gallery at 10 Corso Como, Happy Birthday Louise Parker brings together a selection of iconic photographs from the past fifteen years by Roe Ethridge, including previously unreleased works. Curated by Alessandro Rabottini, the exhibition draws its title from the alluring presence of Louise Parker, a model with whom Ethridge collaborated on several fashion editorials starting in 2010. Over the years, the two became friends and Ethridge had the opportunity to portray Parker both inside and outside the framework of the fashion industry.

In this video, produced on the occasion of an exhibition of work by artists shortlisted for the Deutsche Börse Photography Prize 2011, Roe Ethridge speaks about his photographs of the of the 2000s. Describing his work as “American by default,” he discusses his subject matter and playing with the idea of the visual fugue, or devising sequences of pictures with multiple voices and counterpoints, as in a score or song.

April 29–May 5, 2020

In his photographs, Roe Ethridge uses the real to suggest—or disrupt—the ideal. Through commercial images of fashion models, products, and advertisements, as well as intimate moments from his own daily life, he subverts the residual authority of established artistic genres such as the still life or the portrait, merging them with the increasingly pervasive image culture of the present. The continuous cross-pollination of fine art and applied photography has come to be the hallmark of Ethridge’s practice.