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Ed Ruscha

Books & Co.

March 5–April 27, 2013
980 Madison Avenue, New York

Installation video Play Button

Installation video

Installation view Photo: Rob McKeever

Installation view

Photo: Rob McKeever

Installation view Photo: Rob McKeever

Installation view

Photo: Rob McKeever

Installation view Photo: Rob McKeever

Installation view

Photo: Rob McKeever

Installation view Photo: Rob McKeever

Installation view

Photo: Rob McKeever

Works Exhibited

Ed Ruscha, Twentysix Gasoline Stations, 1970 Lithograph on white Arches paper with torn and deckle edges, 16 × 20 inches (40.6 × 50.8 cm), edition of 30© Ed Ruscha

Ed Ruscha, Twentysix Gasoline Stations, 1970

Lithograph on white Arches paper with torn and deckle edges, 16 × 20 inches (40.6 × 50.8 cm), edition of 30
© Ed Ruscha

About

I want to be the Henry Ford of book making.
—Ed Ruscha

Gagosian is pleased to present an exhibition of Ed Ruscha’s legendary artist’s books together with books and works of art by more than a hundred contemporary artists that respond directly and diversely to Ruscha’s original project. Organized by Bob Monk, Ed Ruscha Books & Co. has been drawn from private collections, including Ruscha’s own. Most of the books are installed so that viewers can interact with them and browse their pages.

Inspired by the unassuming books that he found on street stalls during a trip to Europe, in 1962 Ruscha published his first artist’s book, Twentysix Gasoline Stations, under his own imprint, National Excelsior Press. A slim, cheaply produced volume, then priced at $3.50, Twentysix Gasoline Stations did exactly what its title suggests, reproducing twenty-six photographs of gasoline stations next to captions indicating their brand and location. All of the stations were on Route 66, the road mythologized by the eponymous TV series and in John Steinbeck’s The Grapes of Wrath. Ruscha’s book traveled more or less west to east, from the first service station in Los Angeles, where he moved as a young man, back to Oklahoma City, where he grew up.

Initially, the book received a poor reception, rejected by the Library of Congress for its “unorthodox form and supposed lack of information.” However, during the ’60s it acquired cult status, and by the ’80s it was hailed as one of the first truly modern artist’s books. Ruscha followed up Twentysix Gasoline Stations (1962) with a succession of kindred publications, including Some Los Angeles Apartments (1965), Nine Swimming Pools and a Broken Glass (1968), and Real Estate Opportunities (1970), all of which combined the literalness of early California Ppop art with a deadpan photographic aesthetic informed by Minimalist sequence and seriality.

Read more

A painting with gold frame by Louis Michel Eilshemius. Landscape with single figure.

Eilshemius and Me: An Interview with Ed Ruscha

Ed Ruscha tells Viet-Nu Nguyen and Leta Grzan how he first encountered Louis Michel Eilshemius’s paintings, which of the artist’s aesthetic innovations captured his imagination, and how his own work relates to and differs from that “Neglected Marvel,” Eilshemius.

The cover of the Fall 2019 Gagosian Quarterly magazine. Artwork by Nathaniel Mary Quinn

Now available
Gagosian Quarterly Fall 2019

The Fall 2019 issue of Gagosian Quarterly is now available, featuring a detail from Sinking (2019) by Nathaniel Mary Quinn on its cover.

The artist Ed Ruscha discussing his work.

Ed Ruscha: A Long Way from Oklahoma

In conjunction with his exhibition VERY at Louisiana Museum of Modern Art in Humlebæk, Denmark, Ed Ruscha sat down with Kasper Bech Dyg to discuss his work.

Rachel Whiteread, Untitled (Notre-Dame), 2019.

For Notre-Dame

An exhibition at Gagosian, Paris, is raising funds to aid in the reconstruction of the Cathédrale Notre-Dame de Paris following the devastating fire of April 2019. Gagosian directors Serena Cattaneo Adorno and Jean-Olivier Després spoke to Jennifer Knox White about the generous response of artists and others, and what the restoration of this iconic structure means across the world.

Anselm Kiefer, Maginot, 1977–93.

Veil and Vault

An exhibition at the Broad in Los Angeles prompts James Lawrence to examine how artists give shape and meaning to the passage of time, and how the passage of time shapes our evolving accounts of art.

Course of Empire

Course of Empire

Ed Ruscha sat down with Tom McCarthy and Elizabeth Kornhauser, curator at the Metropolitan Museum of Art, to discuss the nineteenth-century artist Thomas Cole, whose Course of Empire paintings inspired a series of works by Ruscha more than a century later.